Monday, October 25, 2010

News Release ::: Self defense program for sharp appreciation of the yen against the U.S. Dollar

Dear Valued Customer,

Good day.

Thank you very much for choosing Japanese flowers on your flower wholesale business.
We have been working hard to develop Japanese flower export program over 3 years as a pioneer of flower export business in Japan
And we are proudly providing the world's finest quality flowers to overseas market from Japan with the lowest cost operation in Japanese flower industry.

But as world media says today, we are in situation of sharp appreciation of the yen against the U.S. dollar after an interval of 15 years and 6 months now.
And it is so negative situation for Japanese flower export business needless to say.

After long discussion with our alliance members, we intended to start 'Self defense' program to our valued customers as follows,


  • In case Japanese yen becomes appreciation of the yen over 82 yen for one dollar, we propose 5% discount from our offered FOB price.
  • This condition shall be started from the 1st November 2010 (Next week shipment) and continued until end of December 2010.


This condition brings better pricing compare to last month and we trust that this offer is very helpful on your purchasing of Japanese flowers even though situation of sharp appreciation of the yen against the U.S. dollar after an interval of 15 years and 6 months now.


Again, thank you very much for choosing Japanese flowers on your business and we look forward to develop business together with our world's finest quality flowers!


With best regards,

Yutaka Shirakawa,M.Sc.
-President & CEO,
 Bloom Japan Network Co.Ltd.
-Managing Partner for Export Promotion
 Naniwa Flower Auction Co.,Ltd.

Tsunehiro Onishi
-Executive General Manager,
 Naniwa Flower Auction Co.,Ltd.


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